🔥 Elijah's Xtreme: From Hobby to Hot Sauce Success!

In 2014, Elijah and Bret Morey turned their hot sauce making hobby into a business in their Gastonia garage.

Why it matters: Their journey showcases how passion, dedication, and social media can boost a small business during challenging times, inspiring entrepreneurs to never give up.

• During the height of the pandemic, the Moreys moved from the garage to a 2,500-square-foot warehouse in Ranlo to meet demand.

The big picture: Elijah's Xtreme hot sauce started as a high school experiment and evolved into a thriving online business that generated $4.8 million in revenue last year.

What's next: Elijah's Xtreme plans to expand its market share in the $1.3 billion hot sauce industry and continue its success story.

As chief marketing officer, Elijah Morey focused on learning how to make social media content and advertisements on TikTok. He attributes the business’ growth during the pandemic to the effort he put into learning about and making social media content.

• The bottom line: Elijah's Xtreme is proof that perseverance pays off, as a hobby transformed into a multi-million dollar hot sauce empire.

Dig deeper: Read the full article here.